The Channel Marketing effort many times is a much larger task than expected. Whether it be misunderstood, underestimated, due to lack of expertise or simply attention.
| • Channel expertise |
| • Extension of marketing department |
| • Dedicated resource |
| • Interim resource |
Channel marketing is always planned in support of the overall channel strategy.
...............................................................................................................................Channel marketing plan development
| • Derive from channel development strategy | ||||||
• Determine:
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Channel marketing type
| • OEM marketing |
| • Direct |
| • Indirect |
| • B2B |
| • Consumer |
| • Joint |
| • Referral |
| • Segmentation |
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Channel marketing strategy development
| • Active role: provide recommendations |
| • Passive role: act as a sounding board |
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Implementation resource
| • Extension of your marketing team |
| • Interim resource |
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Channel training
| • Internal resources about the channel type, plan, strategy or implementation |
| • External representatives |